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Privacy Policy

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Effective Date: August 28, 2026

Serica Skin Care & Med Spa ("Serica Skin Care & Med Spa," "we," "our," or "us") values your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://sericamedspa.com/, communicate with us, schedule appointments, receive treatments, or otherwise interact with our services.

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By using our website or services, you agree to the practices described in this Privacy Policy.

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Information We Collect

We may collect information that you voluntarily provide to us, including:

• Name
• Email address
• Telephone number
• Mailing address
• Date of birth
• Appointment requests and scheduling information
• Medical history, treatment information, photographs, and other health-related information you choose to provide
• Payment information necessary to process transactions
• Communications you send to us through forms, email, text messages, telephone calls, or social media

We also automatically collect certain technical information when you visit our website, including:

• IP address
• Browser type
• Device information
• Operating system
• Website usage information
• Cookies and similar tracking technologies
• Referral URLs and pages visited

How We Use Your Information

We use your information to:

• Schedule and manage appointments
• Provide requested treatments and services
• Respond to inquiries and customer service requests
• Process payments
• Send appointment confirmations and reminders
• Send SMS messages when you have opted in
• Send promotional communications where permitted by law
• Improve our website, services, and customer experience
• Analyze website performance and marketing effectiveness
• Maintain business records
• Comply with legal and regulatory obligations

Protected Health Information (HIPAA)

Certain information you provide in connection with medical consultations or treatments may constitute Protected Health Information ("PHI") under the Health Insurance Portability and Accountability Act ("HIPAA"), where applicable.

When information is subject to HIPAA, we handle and protect that information in accordance with applicable federal and state privacy and security requirements. This Privacy Policy supplements, and does not replace, any Notice of Privacy Practices that may be provided to patients regarding protected health information.

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Cookies and Analytics

Our website uses cookies and similar technologies to improve functionality and understand how visitors use our website.

We use services such as Google Analytics and Meta (Facebook) Pixel to measure website traffic, advertising effectiveness, and user engagement. These technologies may collect information regarding your browsing activity, device information, IP address, and interactions with our website.

You can manage many cookies through your browser settings. Disabling certain cookies may affect website functionality.

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Marketing Communications

With your consent where required, we may send promotional emails, newsletters, special offers, and updates about our services.

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You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us directly.

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Opting out of marketing communications does not prevent us from sending important transactional or service-related communications.

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SMS Communications

If you provide your mobile telephone number and consent to receive text messages, we may send:

• Appointment reminders
• Appointment confirmations
• Scheduling updates
• Treatment follow-ups
• Promotional offers and announcements, if you have opted in

Message frequency may vary. Standard message and data rates may apply based on your mobile carrier.

You may opt out of SMS communications at any time by replying STOP to any text message. For assistance, reply HELP or contact us directly.

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Sharing Your Information

We do not sell your personal information.

We may share information with trusted third parties that assist us in operating our business, including:

• Appointment scheduling providers
• Payment processors
• Marketing and analytics providers
• Information technology service providers
• Professional advisors
• Government agencies or law enforcement when required by law

These third parties are permitted to use your information only as necessary to perform services on our behalf or as otherwise required by law.

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Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

While we strive to use commercially reasonable security measures, no method of electronic transmission or storage can be guaranteed to be completely secure.

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Data Retention

We retain personal information only for as long as necessary to provide services, comply with legal obligations, resolve disputes, enforce agreements, and maintain appropriate business and medical records.

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Your Privacy Rights

Depending on your state of residence, you may have rights regarding your personal information, including the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of eligible personal information
• Request information regarding how your data is used
• Opt out of certain marketing communications

Applicable laws may provide additional privacy rights depending on your jurisdiction.

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Children's Privacy

Our website and services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take reasonable steps to delete it.

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Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage users to review the privacy policies of any third-party sites they visit.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes become effective upon posting the revised Privacy Policy on our website. The Effective Date above reflects the most recent revision.

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Contact Us

If you have questions about this Privacy Policy or wish to exercise applicable privacy rights, please contact us:

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Serica Skin Care & Med Spa

Serica Skincare & Medspa New York, W 32nd St, 邮政编码: 10001

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Email: sericamedspa@gmail.com

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